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Our Hitchhiker's Guide to website usability is not one to miss.

Using a variety of best practice case studies, it explains in plain english the steps you need to take to improve the usability of your website. And how usability improvements will lead to more profitable traffic and more conversions.

If you're not on your way to read it already, have a read of our 3 golden rules for designing ultra usable websites and see if you can afford to miss it...

• Designing ‘same but different’ layouts:  so that users remain positively anchored as they browse, and ‘bounce rates’ are reduced
• Paying respect to established navigation conventions:  so that users don’t have to work too hard to get to where you want them to be
• Establishing trust through compelling copy: so that users immediately see their requirements reflected in content when arriving from ‘cold’ through searches or referrals

As always, we'd love to hear your thoughts on the paper. In the meantime, happy reading!