MySource Matrix Section Name

Portal Capabilities

MySource Matrix includes many features associated with portal systems, including:

• Access may be restricted to people who require login
  
  
• Automatic navigation filtering: menus and navigation systems such as dynamic site maps automatically filter out links that should not be displayed for a given user
  
  
• Content within pages may be displayed selectively for individual users. (e.g. A block of text on a page may only appear if a user is logged in)
  
  
• Text within pages may be dynamically substituted by MySource Matrix, driven by "keyword". For example, it is possible to create a page that welcomes a user by name
  
  
• Content may be displayed alternatively depending on a user's settings. (e.g. a user who is subscribed to a certain mailing list may see different information to a person not subscribed to that list)
  
  
• Search results only display user-subscribed content and assets may be syndicated for use in other systems.

Portal Functionality for Anonymous Users

MySource Matrix includes cookie based sessions for logged on anonymous users. These sessions are used to temporarily record information about a user’s operations on the site. Some assets are designed to display alternate tailored contend based on information stored in the user’s session.

‘MyPage’ Concept

There are several tools within MySource Matrix that allow content to be personalised including:

• Dynamic generation of content to only show navigation elements that match the user’s profile
  
  
• The ability to hide or show sections of content on a page depending on the user
  
  
• The ability to include keywords in content that may be dynamically replaced with personalised content – such as greeting a user by name.

Some assets include further functionality to personalise content. For example the calendar asset may be configured to only show ‘my’ events. 

Online CRM

The Personalisation features of MySource Matrix can be further extended to provide personalised navigation experiences, based on a users activity within a web site.  We have developed this asset in our work with Future publishing, who are using it to deliver personalised advertisements to site users.

Related Asset Listing

MySource Matrix provides the Related Asset Listing, which you can embed within your design and list assets that are tagged with the same thesaurus terms (ie, metadata) as the current asset.  You can even set a weighting for an asset when tagged against the term, and the pages will be ordered in the Related Asset Listing according to the weighting assigned.   For example, when viewing the ‘products’ page of a site, a user can be presented with related white papers or special offers through the use of the Related Asset Listing.

Bulk Email

The MySource Matrix Bulkmail module enables personalised HTML emails to be created, edited and sent to groups of recipients via email, on either an ad-hoc or ‘triggered’ basis or at scheduled intervals. 

Bulkmail can be used to email items such as regular newsletters and promotional mailouts to any number of recipients while enabling system administrators to retain control over all aspects of the content, design and personalisation. Bulkmail also provides server scheduling facilities to optimise resource requirements for large mailings, including the ability to configure multiple mail servers for large mailouts if required.

Bulkmail integrates with all of your existing MySource Matrix assets meaning that it is straightforward to incorporate existing designs, text and user attributes into emails. Bulkmail allows you to attain a new level of user interactivity by enabling you to tailor and schedule customised communications with your Web audiences,no matter how large, or how diverse.

The Bulkmailer application consists of four major components:

• The Bulkmailer: Bulkmailer is the engine that runs in the background dispatching emails according to your required schedule
  
  
• Bulkmail Manager: allows you to view all queued or currently running jobs in the system and allows you to pause, resume or cancel Bulkmail jobs. The Bulkmail Manager interface is also available from within the Post Office and Bulkmail Job interfaces
  
  
• Bulkmail Post Office: provides access to mail server settings such as choice of mail program (SMTP or Sendmail), email headers and threshold settings (which determine rate of bulkmail send). You are able to configure multiple Post Offices to handle large volumes or multiple email streams as required
  
  
• Bulkmail Jobs: provides an overview of the Bulkmail job name, recipient lists, content generation method, and design selection.

In addition to the major components, the Bulkmail Module provides the following pages:

• Subscribe to Email: allows you to easily add a Request Subscription page to your site, with or without validation
  
  
• Create Bulkmail User: quick add method to add Bulkmail recipient(s) manually.