How Clearswift are Working with Squiz to Optimise their Multilingual Websites
Yesterday we brought you a video interview with Westminster Abbey's Imogen Levy, in which she described the reasons why they selected Squiz, highlighted the advantages of working with a supported open source organisation and shared some advice for anyone who is developing an online presence.
Today it is the turn of Nick Peart, Director of Corporate Marketing at Clearswift. Clearswift are a global information-security company that have worked with Squiz for a number of years to deliver their multilingual websites.
Earlier this year, Clearswift upgraded their sites from Squiz Matrix to a cloud hosted Squiz CMS solution. The new system brings all the scalability and flexibility benefits of the private Squiz cloud, as well as delivering the usability and functionality of the complete Squiz Suite. For example, Clearswift have used Squiz CMS's Contexts feature to great effect to deliver personalised, localised content to their users.
In addition, Clearswift are using Squiz's Analytics Services to help them to get the most out of their PPC spend. Since beginning this engagement with Squiz, they have reduced their PPC spend by 30% and increased conversions by 120%!
In this video, Nick describes how they are working with Squiz to optimise their websites and search engine marketing, and how they are using the features and functionality of the Squiz Suite:
For more info, you can view Nick's Clearswift case study presentation from a recent Squiz Seminar in London.
Published:
29 Nov 2011 4:35pm
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