New Survey Shows Mobile Websites Are A Top Web Investment Prioirity for 2012
A new survey, conducted by Squiz Australia, has found that three-quarters of organisations plan to invest in developing mobile websites over the next 12 months while one in four organisations will increase investment in their overall web presence by more than 50 per cent.
The survey also found that:
- 66 per cent of organisations plan to invest in web content management.
- Just over half plan to add social media features to their web content functionality.
- 60 per cent of organisations suffer a moderate impact to their business because website users are unable to find assets using search or navigation tools.
- One in four organisations claim they have challenges with implementing metadata standards.
- One in four respondents feel that they cannot easily determine the return on investment of their web content.
- One in four organisations are challenged by the cost involved in deploying websites while one in three are restrained by time and resources.
- Two-thirds of organisations believe that the benefits of cloud computing outweigh any perceived risks such as security, data sovereignty and compliance.
John Paul Syriatowicz, Managing Director of Squiz, said, “The survey suggests that the web content management market remains a buoyant sector for investment, despite the current economic uncertainty. At the same time, users now want seamless access to web content on a vast range of desktop, laptop, tablet and mobile devices – all with varying capabilities and screen sizes.
“The survey would suggest that IT managers are playing somewhat of a catch up to mobilise content and add social media features for a workforce increasingly being characterised by BYO devices and employee demands and by customers who want a quality web service experience across all communications channels and devices.”
Finally, the survey found that when it comes to selecting a web content management vendor, all respondents view service and support as critical in any future technology partner selection while 85 per cent of organisations place importance on any new solutions integrating with existing applications. Of only minor importance was a vendor's vertical market expertise and breadth of product line.
The survey was conducted at this month's Squiz International User Group Conference in Sydney which featured speakers from organisations including Edith Cowan University, Westminster Abbey, RACQ and the National Gallery of Victoria. Seventy-five public and private sector organisational IT, web developer and web content managers participated in the survey.
Published:
20 Sep 2011 3:50pm
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