New Squiz White Paper - The Mobile Web
Our friends down-under, in Squiz Australia, have just published a new white paper on the Mobile Web, why you can't ignore it and the best practices for delivering web content to mobile devices.
The Mobile Web - Executive Summary
Addressing the question of mobile content publishing is no longer a “nice to have”—it’s a must have. With more and more of your customers accessing the web via mobile devices, every day you delay a strategy is a day your business is at greater disadvantage.
This white paper provides information for business and technical decision makers on why you need to implement an effective mobile website strategy, and the steps creators, maintainers, and operators of websites can take to achieve this.
We ask you the most fundamental question: do you really need a mobile presence for your website? To help you decide, we pose some further questions for you to think about—is your target audience more likely to access the web from a mobile device? Do you need to provide location based service information?
If you do need a mobile presence for your website, this whitepaper will tell you what you need to know. We’ll tell you clear facts, such as how to meet your customers’ needs as quickly as possible, how to ensure that you show essential information, and some methods for designing mobile-friendly page layouts.
We then discuss best practice for delivering web content to mobile devices as recommended by The World Wide Web Consortium (W3C) who develops the protocols and guidelines that ensure the long-term growth of the internet. The principal objective is to improve the user experience of the Web when accessed from such devices.
Finally, we talk about how Squiz can effectively address your mobile web business needs using fully supported open source software and professional implementation services.
If that has whetted your appetite, read the 'Mobile Web' white paper.
Published:
30 Apr 2010 2:40pm
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