Back to Basics Seminar Open Source Content Management Strategies for 2009

Date: Thursday 19th February, 2009
Time: 9.00am - 12.00am
Venue: Westminster Abbey, London UK

Back to Basics: What Web Sites Really Want in 2009

2009. Another year, another recession, a bunch of challenging business targets and a limited budget.

Here’s the rub: your task is to generate more leads, more sales and better services and support – and your new web site is going to be the no-brain, go-to place for all of this stuff. Trouble is, it just can’t happen quickly enough, and it can take a stack of money and resource to get what you really want out of a commercially licensed CMS.

So, what gives? At Squiz, we say Change Up. Do it differently. If you can’t exceed expectations with the budget lines that you’ve got, then it’s time for a rethink. Get Back to Basics instead.

So, Change Up! Join Us! London, February 19th.

On Thursday 19th February, we’re hosting an exclusive breakfast briefing for Marketing and IT Directors at Westminster Abbey. We’d like to share a cup of tea and a few war stories from the recent credit crunched past, and also talk to you about some radical web production trends that might just help you to deliver an all-new, all-singing, all-dancing web site on time and on budget in 2009.What Web Sites Really Want, and we’d like to show you how, with a little more care and attention, you can.

• Create better user experiences, quickly and at low cost
• Deliver simple backoffice experiences for your editorial staff, so that they can publish what they want, when and where they want
• Build a cleaner technical platform, so that you can integrate more apps for less money and create richer system in the process
• Squeeze more value out of your web development budgets and bring all of the above in on time and ‘on quality’

Our agenda will include:

• A discussion on best practices for web site planning, the creation of functional specifications, and keeping a lid on costs
• A talk from Steve Morgan, director of Squiz, about how Supported Open Source solutions can save your web marketing skins in 2009
• A practical demo of our Open Source Content Management System that will show how our ‘Back to Basics’ policy is helping some of the UK’s leading brands – such as EMAP, Hargreaves Lansdown, Royal Mail and others – to focus on What Their Web Sites Really Want
• Plus time for tea, coffee, croissants and some networking with other, like-minded delegates.

NB: Space is tight. We have a great venue at Westminster Abbey, but space is, unfortunately, limited: so please book your place fast. (We’re normally booked out four weeks in advance.)