Analytics & Optimisation Services
Insightful, relevant and actionable analytics are essential to your online success. Effective utilisation of analytics will improve engagement with your users, build cost-effective traffic and maximise conversions. However, it is a mind-boggling field that requires experience and specialist knowledge to get right. Squiz can help.
Understand, Optimise and Increase Online Engagement
It is crucial to understand your users’ behaviours and your website's performance in order to make informed improvements. The analytics team at Squiz has supported some of the world’s largest brands and will leverage this experience to ensure your online investment works to achieve your business objectives.
The Squiz Suite, including Squiz CMS and Squiz Analytics, provides the tools required to continuously measure, monitor and optimise your online channel, without the need for technical skills. We will implement and optimise the system for you, enabling your team to monitor your website’s performance and giving them the insight and control to action improvements immediately.
Our analytics services also extend to search marketing. We audit, manage and optimise PPC campaigns to ensure they are delivering cost effective and relevant traffic. We also deliver strategies to improve conversions, landing page performance and SEO.
The Analytics and Optimisation Process
Effective Analytics and Optimisation can deliver:
- Usability and user experience improvements
- Increased engagement with your users
- Cost-effective and relevant traffic
- More efficient PPC campaigns, often at a reduced cost
- Improved search engine ranking
- Increased conversions and revenue generation
- Greater returns from your web investments
Squiz Analytics and Optimisation Services include:
- Advanced set-up of Google Analytics and Squiz Analytics
- Goal tracking recommendations and set-up
- Regular reports detailing key performance metrics as appropriate to your organisation
- Delivery of actionable insights into the activity and performance of your site
- Creation, management and optimisation of PPC campaigns
- Recommendations for SEO, usability and landing page improvements
- Implementation of recommendations (you can opt to do these in-house if you prefer)
- A/B testing to confirm the most effective improvements
- Bespoke training and technical support as required
Squiz will tailor these services to suit your requirements and business objectives. To find out more, get in touch with us.
