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Unlike traditional PR, effective online PR tactics enable you to distribute your content to a wide variety of web-based news aggregators in an extremely cost effective way.
 
This has two payoffs.  Firstly, your web ‘presence’ is increased as you feature on news aggregation sites, resulting in improved search engine rankings. Secondly, your news content is made easily available, resulting in low-hassle coverage of your announcements in niche and targeted news editorial sites (which further enhances your search engine visibility).

Squiz provides the following services to help you establish winning online PR strategies:

• Help to establish an online PR editorial schedule
  
  
• Press release copywriting, incorporating effective keywords and linking (to complement your SEO strategy)
  
  
• Design and creation of html/xml-based press releases
  
  
• Press release distribution via online PR services
  
  
• Press release campaign analysis and monitoring

To deliver this service, and for online distribution of press releases, Squiz works with market-leading online PR services such as PR Newswire.