AdWords 101 - Beginners AdWords Course
Description
Squiz have joined forces with former Google Employee Phil Taylor to bring you a great beginners training course in AdWords.
Learn how to bring targeted traffic to your site at a cost you control, with AdWords training from a former Google employee. This course is aimed at AdWords beginners, running through the basics of AdWords from account creation through keyword research and effective ad copy to analysis and optimisation.
By the end of this course participants will be able to:
- set up an AdWords account from scratch
- research keywords and make informed keyword selection
- write effective ad copy
- manage bids to maintain a cost effective campaign
- assess your campaign's performance
Pre-Requisites
This course is suitable for anyone interested in learning AdWords, either to manage their existing account better or to start PPC advertising from scratch; no prior knowledge of AdWords is necessary.
Duration
This course runs for one day (9:30am - 5:00pm, including assessment and lunch)
Cost
2 Training Units
Assessment
There is no formal assessment for the course, but all trainees will create their own test AdWords account from scratch on the day, and have an opportunity at the end to ask questions relating to their existing accounts if required.
Upcoming Courses
There are currently no courses scheduled. If you'd like to arrange one email us.
