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Squiz Analytics

Squiz Analytics is an enterprise calibre web analytics solution that presents data in an easy to review format. This allows marketers to take immediate action on how visitors are using their website in order to improve user experience and the ROI of the website.

  • Easily create goals based on wide ranging criteria
  • Supports content optimisation with A/B split testing
  • Includes a recommendations engine to advise on strategies for improving site performance
  • Uses industry standard Google analytics data from multiple accounts

View a demo video of Squiz Analytics

Dashboard

Squiz Analytics allows you to review multiple Google analytics accounts for multiple websites alongside each other in a single view. Each site is marked as a project containing site traffic data, goal data and testing data. Each project has a Dashboard that presents a fast overview of the most important analytics and goal conversion site data. The Dashboard shows all the common vital signs seen in Google Analytics but with the addition of multiple graphs and overlays to get a clear picture of how visitors are getting to your site (e.g. direct traffic, referring sites or search engines).

Dashboard

Optimise Website Conversions

The key goal for most websites is for a visitor to take action - make a purchase, download information, sign up to a newsletter or request a callback. Squiz Analytics allows you to setup or utilise existing Google Analytics goals. With easy to use reporting tools marketers are better able to interpret how goals are performing and immediately take action to optimise how their site is performing.

A/B Split Testing

To help improve conversion rates on key goals for a website, Squiz Analytics features A/B split testing. A baseline control sample is compared to a variety of single-variable test samples in order test tactics such as banner ads, e-mail and landing pages. Significant improvements can be seen through testing elements like copy text, layouts, images and colors. By looking at the results from different tests, it is possible to identify those elements that consistently tend to produce the greatest improvements.

Recommendations Engine

The Squiz Analytics Recommendations Engine will track goals and make recommendations for improving site performance relative to goals. This includes other systems such as Invision Power Board that a customer may be using to run forums. Just add Google Analytics tracking tags to the HTML of the other systems.

Squiz Analytics Demo Video:

Get more in-depth, technical information and downloads on the Squiz Suite website
To arrange a demo or for more information, Contact us

Our Web Experience Management Suite is an advanced set of tools which enable organisations to create, manage and optimise their online presence.

The Suite incorporates a revolutionary content management system, innovative analytics capabilities, highly effective search and a robust platform for integrating applications and data.


Read more about the Squiz Suite

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