The design of your site has a direct impact on three major factors that regularly make or break web sites – SEO, accessibility and usability.
SEO (Search Engine Optimisation)
Okay, so your glossy new web site is crammed full of content and features – but how can people find it?!
The techniques deployed in web site design have a huge knock-on effect for SEO. Squiz designers understand this, and live by a strict set of rules that give your site the best possible start in life from the SEO point of view. This also enables our technical team (during the implementation phase) to squeeze every last drop of SEO goodness from your site to boost your Google rankings!
Read our recent white paper on SEO best practise.
Accessibility and Usability
Your web site counts for nothing if the people using it can’t use it. Your content might sing, but if a user can’t easily access what they need then they will soon be looking elsewhere.
Squiz designers adhere to the strictest accessibility and usability guidelines as specified by the W3C to ensure that your web site is functional and usable for everyone, from the absolute web-novice to those with specific disabilities.